The Ownership Architecture
Infrastructure for durable revenue in algorithm-driven markets.
Businesses that rent their reach do not control the primary input to their own revenue: customer access. This paper treats that access as infrastructure rather than as a marketing channel, and sets out the structural model — access, engagement, retention, revenue stability — that converts rented reach into owned.
Published by cirQQles · March 2026 · 9 pages · PDF, 331 KB
No form, no email address, no call first. The whole paper is on this page.
35%
Rise in customer acquisition cost between 2022 and 2025, while effectiveness fell
Adobe, Publicis Sapient & Incisiv, 2025
73.2%
Rise in cost per conversion on Meta after Apple’s App Tracking Transparency, with click-through down 37%
Management Science, 2025
37.1%
Revenue drop at the firms most dependent on Meta advertising, relative to the least dependent
Management Science, 2025
What the paper covers
- Market reality: shrinking organic reach and restricted targeting
- The hidden cost of rented distribution
- The economic reframe: recurring marginal cost against a marginal cost near zero
- Strategic risk, measured through a documented policy shock
- The mechanism of dependence, and the evidence that exposure scales with it
- Why this needs structural change rather than better optimization
- The four components: customer access, engagement, retention, revenue stability
- References
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Hijacked by the Middleman
The restaurant case in detail: published commission rates, median margins, and who keeps the customer.
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