Know exactly what your ad spend is doing.
Most ROI calculators show you what you want to see. We use your real transaction values and margins to show what paid social actually returns for your business. Positive or negative. No inflated assumptions, no thumb on the scale.
Let us walk you through the numbers — Schedule a callYour campaign and business
Benchmarks loaded for service businesses — your transaction value and margin are editable below; the ad performance benchmarks are sourced from published industry data.
Your business
Your ad campaign
Industry benchmarkssourced & verifiable
Most businesses spending $1,000/mo never reach Meta’s “learning phase” threshold, so they see meaningfully lower CTR and CVR than published benchmarks. These numbers reflect that reality — not the optimistic industry average. Why?
Lead-generation campaigns post the highest conversion rates on Meta at scale — fitness and education verticals often exceed 13% — but most self-managed $1,000/mo accounts never reach that level of optimization.
Verify these benchmarksWhere your money goes
Understand how paid ads work behind the scenes
See exactly why a self-managed $1,000/mo campaign rarely reaches Meta’s learning-phase threshold — and how that gap is reflected in these numbers.
Read the full breakdownCPM, CTR, and CVR benchmarks are sourced from published 2026 Meta/Facebook Ads industry reports (Triple Whale, WordStream, Lebesgue, Visible Factors). Click “Verify these benchmarks” above to see the source for your selected industry.
These are medians, not guarantees — your actual results depend on your audience, creative, offer, and budget.
This calculator produces estimates, not predictions. Ad performance varies significantly based on your creative quality, audience targeting, offer strength, competitive landscape, and dozens of factors this tool can’t see. The industry benchmarks used here are medians from published research — your actual CPM, CTR, and conversion rate may be higher or lower. The “realistic” figures reflect typical small-budget campaign performance, but your experience may differ in either direction.
This calculator is for informational purposes only and does not constitute financial, marketing, or business advice. Results are illustrative and based on industry averages. Past or projected ad performance is not a guarantee of future results.